In my brief, but exciting, career in digital marketing, I have observed companies putting in their most energy and resource in paid campaigns. For them, organic, or non-paid, activity merely acts as a supporting element to their counterparts paid campaigns. Where paid activity gives them short-term pleasure, the ignorance towards non-paid activities costs them in …

Continue reading Organic Digital Marketing – Why one MUST not ignore it! (GUEST ARTICLE BY – Anubhav Sharma)